Bachelor of Technology in Marketing and Sales
Education
This specialty aims to respond to the need for HND Marketing-Trade-Sales holders to acquire a bachelors degree. The program is designed to conduct advanced courses considered in the final year of a bachelor’s degree, with strong emphases on the changing needs of the markets, communication processes and the general business environment.
Program Objectives:
- To provide students with a comprehensive understanding of marketing principles, sales strategies, and customer relationship management.-
- To develop strategic thinking and decision-making skills that are essential for effective marketing and sales leadership.
- To equip students with the ability to analyze market trends, identify target segments, and develop innovative marketing campaigns.
- To prepare students for leadership roles in sales, marketing, and business development within various industries.
Learning Outcomes:
- Graduates will demonstrate a deep understanding of marketing concepts, including consumer behavior, market research, and integrated marketing communications.
- Graduates will be able to design and implement effective sales strategies, negotiate contracts, and manage sales teams.
- Graduates will possess strong interpersonal and negotiation skills, essential for successful customer interactions and relationship building.
- Graduates will be capable of developing and executing marketing plans, measuring campaign performance, and optimizing marketing efforts.
Career Opportunities:
- Marketing Manager
- Sales Manager
- Brand Manager
- Product Manager
- Digital Marketing Specialist
- Business Development Manager
General Entry Requirements
To be admitted into the B-Tech program, students must meet ONE of the following criteria:
1. Hold a Higher National Diploma in any field related to program of interest obtained from Cameroon or abroad. Or should have completed two years of university studies from a recognized Higher institution in Cameroon or abroad. Students who fall in this second category will write an entrance examination supervised by FUNIC Cameroon.
2. Holders of DIPES and DIPIT issued by the Ministry of Higher Education in Cameroon.
Program Mode, Duration, and in-take
The B-Tech program is run as follows:
• Full Time on-campus.
• Part-time online and distance
• Full Time online and distance learning.
The duration of the B-Tech program is:
• One Academic year.
Unlock Your Potential with Our Innovative Teaching and Learning Strategies!
Are you ready to embark on a transformative educational journey? Our program is designed to ignite your passion for learning and equip you with the skills needed to excel in your field. Here’s how we do it:
Diverse Teaching Methods: We employ a dynamic mix of lectures, individual and group projects, presentations, workshops, case studies, field visits, work placements, and inspiring talks by guest speakers. This variety ensures that you gain a comprehensive understanding of your subject from multiple perspectives
.
Empowered Self-Learning: At the heart of our program is self-learning. We encourage you to explore, investigate, and research various topics, interact with industry practitioners, and collaborate with peers on exciting projects. This approach not only enhances your knowledge but also hones your critical thinking and problem-solving skills.
Dedicated Student Support: We believe in providing unwavering support to our students. Each cohort is assigned a Program Coordinator who acts as a bridge between you and the school management. They are dedicated to assisting you with academic management and ensuring you have a seamless learning experience.
Join us and take the first step towards a brighter future. Our innovative teaching and learning strategies are designed to help you thrive and succeed. Don’t miss out on this opportunity to unlock your full potential!
Click here to apply